Here’s today’s quick tip video about Blogging and search engine optimization.
The other day we had someone come out to service our washing machine. As the technician was talking he mentioned that we might want to go online and search out blog posts related to the problem we were having with our washing machine. Were other people having the same issue? If so what did they find?
I have to tell you I was pretty surprised to hear him tell me to go to google and search out blogs using my keywords. Pretty savvy technician!
His statement tells you a couple of things. First blogging is not dead. People are looking for information and if you provide that to them in the form of blog posts you will get more website traffic. That creates brand awareness.
Second, if you don’t use the proper keywords in your post you won’t get traction. Use the proper keywords and and start creating that brand awareness.
Blogging builds credibility. The more you write the more experience you will have on a particular product or industry. Your readers will come to realize that they can depend on your posts for the information they need.
One of the benefits of course are more people visiting your site. Another benefit of writing these high quality informative posts is that other bloggers will link to your blog.
Creating this brand awareness has companies and professional organizations noticing you. This may lead to them getting in touch with for advertising on your blog page or make you an affiliate, which pays for every referral generated from your blog site.
That being said write your blog post for your readers. Then go back and see how you might be able to search engine optimize that post without compromising the quality.
When you are blogging are you making sure your posts are search engine optimized?
Leave your thoughts and comments below.
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Be Savvy and Successful!
Toni Nelson – Marketing Brand Strategist, Award winning Videographer/Photographer
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