The Internet is full of great new ways to communicate and form relationships with your customers. While businesses used to rely on email they can now use forums, social networking sites, RSS feeds, live streaming and tons of other methods. One great way to talk to your customers and colleagues is through blogging.
While blogging has gained a lot of popularity for social networking and keeping tabs on celebrities, it’s also a great way to keep customers up to date on news, products, opinions, or just about anything. Instead of having to send out bulk email or contact people individually, you can make a quick blog post online and be done. They can include links, products, videos, just about anything you want.
Nowadays, you see businesses claim that they know you or tell you that coming to them is like coming to a friend or neighbor. That’s because business has gotten so big and technical, customers are often treated like a number instead of a person. This is especially true online where there is often little or no personal contact. People like the feeling of knowing someone they are hiring. If they feel like you’re a friend to them, they’re more willing to hire you, buy your products, pay more, and tell their friends about you.
It’s because of the personal relationship I’ve built with my readers that I was able to launch my online learning center and personalized marketing group: The Secrets To Marketing Success
A blog is a great way to make your customers and potential customers feel like they know you and can trust you with their business. Sure, it’s not a real face-to-face conversation, but blogs give you regular contact and are generally much more personal than sales letters or even normal business email. They turn you into a person, not just a business.
If you have a good blog with great content, you can get people talking. If you foster an open environment on your blog, you can get great discussions going on your site. Eventually, people will start talking about your site. And the more people talk about you, the more people hear about you. The best part is, when they talk about you, they’re also going to link back to your site, raising your search engine rankings so even more people can hear about you. Before you know it, you’ve reached hundreds, if not thousands of new customers.
If you do it right, take time, and research your blog topics, you’ll be able to develop a reputation. People talking about you is great, but it doesn’t necessarily make them think you’re credible. A blog can help you build a reputation as an expert in your field. This is especially good if you’re thought of as a helpful expert.
The best part about blogging is that it’s fun. You can write about what matters most to your ideal audience. Don’t view it as drudgery.
Here are a couple of tips
Decide on your topic
Jot down what you want to share
Break that down into smaller pieces
Write for 15 minutes in the morning and 15 minutes before you go to bed
If inspiration hits during the day get out your pen, paper, tablet or phone and jot it down.
Don’t forget to promote the topic on Facebook, LinkedIn Twitter, Google+ etc
Are you blogging?
Leave a comment below and tell me what topic you blog about.
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Be Savvy and Successful!
Toni Nelson – Marketing Brand Strategist, Business Coach to Entrepreneurs, Award winning Photographer/Videographer
P.S. Want to learn how to write blog posts fast? Download my free guide!