Have you ever heard the expression “choose your battles wisely?”
That statement holds true for your business
For instance, the other day I received an email from someone asking me to join a new social networking site.
Not long after that, I received another email from someone else asking me to join yet another site.
It can make you crazy, right?
That’s why you need to “choose your battles wisely” so to speak.
Where is it you want to spend the majority of your time being social in your business?
Where do you focus?
To know where to focus you have to ask yourself where your ideal customer/client or patient ( if you are a chiropractor) spends their time.
As it says in its name it’s about your face. Specifically putting a face to your business.
Facebook gives you the perfect opportunity to share who you are and what you do. This is especially true since businesses can take advantage of Facebook Live.
What I can tell you for sure is that you need to be active on Facebook. Why?
More than one billion people are on Facebook. Do you think your ideal individual is there? I’m going to go out on the limb and say yes!
That means you have to have a great online presence on Facebook.
Your business page needs to have fresh content daily or at least Monday – Friday because your people are out there looking and if they feel your Facebook business page is a ghost town it makes them wonder about the rest of your business.
I can’t tell you the number of times I’ve had people ask for my Facebook page. It’s one of your calling cards.
The problem many business owners have is creating content to post. Of course, I can help you with that. Just contact me.
It’s more important than ever for your business to be visible. You need to be everywhere your ideal audience is.
When I think of Twitter I think of the saying, “a little birdie told me.”
Think about it.
Every morning I watch (as do thousands) the Today Show and every morning they talk about what’s trending on Twitter. Have you staked your claim there?
Once again it becomes a matter of content. What do you tweet?
Well, you tweet about articles you’ve written on your blog. You tweet informative information that pertains to your industry among other things.
The name makes me think of the lyrics of a song “I’m in with the in-crowd. I go where the in crowd goes.”
This is the site that’s genuinely business oriented. People aren’t active on LinkedIn because they want to see what’s going on with friends or family. They are interested in growing their business.
Plain and simple your business needs to be on LinkedIn.
LinkedIn is a great place to meet other business owners and see how you can collaborate with them.
It’s about building your network. It’s about getting “in with the in-crowd.”
The more people you know, the more people know you and who you are and what you do.
When someone needs something done don’t you want people to think of you?
That happens when you become more social.
As your potential customer searches on the web, you want them coming across your name time and again.
That doesn’t happen if you sit behind a computer. It happens when you become more social.
Of course, I could list more social networking sites but as I said, in the beginning, it can get confusing and overwhelming so stick to what you know works.
Since it’s so important to be consistent and have the proper online presence why not consider hiring a social media manager like myself. I can take your posting and even your writing off your plate so you can focus on other money making areas of your business.
Want my help? Contact me.