Are you making this blogging mistake?
When it comes to blogging I love it. Not all business owners share my view.
Why don’t more people embrace it? One reason could be they don’t know where to start.
So, if you want to start blogging to gain more visibility I’m going to share with you some common mistakes you need to avoid.
This post will cover posting regularity.
When someone asks me to do a website review and I see they have a blog it’s the first thing I go to. Then the problems begin. The last time they wrote a post was almost a year ago!
Mistake number one is not publishing often enough or not publishing at all.
The goal of your blog is to build a community. In order to do that you need to create great content on a regular basis. The people who subscribe to blogs do so because they want to make sure they know when a new post is available to read. If you aren’t providing enough content to satisfy their habit, meaning at least one new post a week, then you’re likely going to lose readers. Additionally, the more posts you write the more you can boost your search engine results.
The more you post the more visibility you receive!
The important thing isn’t whether you post frequently or rarely it’s whether you publish regularly. You need to have your readers anticipating when the next post is coming.
Planning is extremely important when it comes to your regularity.
Let’s say you know you will be giving speeches during the month and won’t be able to keep up with your blog post schedule. What can you do?
Use the editorial calendar plugin. It’s one of my favorite WordPress plugins. When the inspiration hits I sit down and write. Sometimes I write for hours. Not because I have to, but because I want to.
As I do I put the articles in my editorial calendar and then set my schedule. It’s amazing how much time this saves!
My suggestion to you would be to write your posts in advance and have them set to publish at your regularly scheduled intervals.
Of course you don’t have to sit down for hours like I do. The important thing is to sit down and write as often as you can. You can always go back and revise your post before it goes live. Sometimes walking away from an article will help you gain more insight when you come back. It’s as if you are looking at it with a set of fresh eyes.
It’s important that you maintain your momentum.
Will this take time? Yes, but it’s worth getting on schedule and keeping to it.
I strongly believe you need to have a great visual marketing plan in order to gain the visibility you are looking for.
Blogging is definitely one of those ways to use visuals to capture people’s attention.
It also helps people to get to know the person behind the business.
Why is that important? People do business with those they know like and trust. One of the best ways for them to do that is “hear” your online voice in the blog posts you write.
Another great thing about writing blog posts is that you can have people comment on what you write. This helps you build a community.
Your community will also guide you in the direction you should go when writing. You’ll find out what they want to learn. What their challenges are and how you can help them.
What other mistakes do you need to avoid when you are blogging?
I’ll discuss those in future posts.
Be sure to leave your thoughts and comments below and share this post:)
Be Savvy and Successful!
Toni Nelson – Visual Marketing, Visibility Strategist, Award winning Videographer/Photographer, Author, Speaker, Business Trainer
If you’d like to learn more about blogging check out my two e-books:)
P.S. Don’t forget to always add visuals to your blog posts. Visuals drive engagement.