If you use Instagram you might have heard about Instagram stories and wondered what it is.
Essentially Instagram Stories can be summed up as Instagram’s attempt to jump on the SnapChat bandwagon.
These are photos that Instagram account holders can take and share with their users but they will ‘self-destruct’ after one hour, rather than being saved to that user’s grid.
This might seem like a small or unexciting new feature for the platform, but actually, it represents a bold step into the future for Instagram and a massive opportunity for you to market your business.
Why Instagram Stories Matter
Instagram Stories basically give you a new way to communicate with your audience that is more direct and immediate. This has the potential to increase engagement with your audience.
Why? Because it makes your audience feel as though you are talking to them directly. By sharing a photo that they know you have recently uploaded, they feel as though they are in the moment with you. That means it can be a relationship building feature.
What’s more, is that since the content is temporary, it makes it even more exciting because it’s time-sensitive. That means that if your viewers don’t check it out quickly, then they will risk missing it entirely!
Another thing to consider about Instagram Stories is that they will appear right at the top of your viewer’s feed – thereby ensuring that they will be more likely to see it.
How to Make Your Instagram Stories Successful
So, the question is: how do you go about making your Instagram Stories successful? What is the secret to doing this efficiently?
Perhaps the most significant challenge for many creators will be in knowing when to use Instagram Stories and when to upload photos as usual.
One way to think about this is to consider the difference between content that perfectly embodies your brand, versus content that you want to share with your current fans directly.
Because sometimes, you might want to share a joke or a photo of your day with your fans. Letting your followers feel as though they are getting to know you is a great way to increase trust and brand loyalty especially if you have a ‘personal brand.’
The question to ask yourself then is: would you be happy with a particular photo being the first impression that a visitor has of your brand? If the answer is no, then perhaps it is not suited for your Instagram Stories.
And then there are the other options that Instagram Stories give you: the opportunity to create live videos for instance, or to make ‘boomerangs’ which are primarily short repeating videos much like GIFs. All of these provide you with new ways to directly and personally reach out to your followers.
As you may know, Instagram gives you only one clickable link.
The good news is that client’s who work with me can have that link go to a store that has all their products for sale.
This makes it easier because instead of changing the link that’s in your bio daily to pertain to your posted photo they can go visit your store, click on the image and then go directly to your sales page or even your blog post. This saves you time and in turn makes it a smoother process for your followers to gain access to your content, products or services.
My clients can have their “store” with their Instagram images, and all people have to do is click on the image they are interested in, and it takes them to your sales page, blog post, etc.
Pretty cool, right?
You can see my store which is a work in progress by going to https://www.instagram.com/toninelsonbiz/
Want to work with me to build your brand on Instagram?