The other day I received an email from a business. They started off by telling me they hadn’t emailed me in over a year, but they were back and ready to start sharing more.
The first thing they did? Make an offer for someone else’s product. Of course, I understand that offers are going to be made. I make them in my newsletters, but I also build a relationship with my subscribers.
My number one goal in my Secrets To Marketing Success newsletter is to provide mini training. That’s why people open my emails. They know that there is value.
You can subscribe to my newsletter here: Subscribe
8 Reasons Why People Subscribe and Stayed Subscribed To Your Newsletter
We need to understand why people sign up for our newsletter, to begin with. What makes them stay subscribed?
As we can see people will stay on your list for these reasons:
They remember signing up
They are getting the information they signed up to receive.
You are emailing them as you stated in your welcome email
Emails are easy to read on the device of their choice
Your emails are well designed
The emails are personalized and segmented to their needs
Emails you send are more entertaining and informative than the competition
Subject lines don’t look like spam
It’s important that you understand that 55% of emails are viewed on a mobile device, and 69% delete emails that aren’t easy to read.
You should be split testing to see what offers people choose, subject lines that get clicked more often, graphics, etc.
Segment and send the right content.
What happens if your email subscribers have “lost that loving feeling” when it comes to your newsletter?
To re-engage your community offer a solution based idea that sparks their interest.
Make your emails human. In other words, build a relationship with those on your list.
If you are not sure what to write in your newsletter check out my post: What To Write In Your Newsletter That Gets People Reading
Would you like to have an easy way to write your newsletters? Then check out my Newsletter planner:
Click the image below for more details.