How was your shopping experience over the weekend? Did you brave the crowds or wait till Cyber Monday to shop online.
Whatever you chose one thing is becoming clear. Tablets are beginning to overtake the smartphone for retail.
In the Apple store I saw a little girl who was about a year and a half playing a game on her iPad! Looked like she was winning by the way:)
You should have seen her pinching the screen to make it larger. Remember the days when your child wanted to borrow your cell phone to play games on it? Now they want their own tablet.
Tablets and smartphones are going to impact the way people search for your product and services so you need to educate yourself on where mobile spending is going.
According to the news 131 million people accessed the internet spending 2 billion dollars.
According to IBM Benchmark mobile devices accounted for 29% of all online traffic. They also indicated that online shopping was up 17.5% compared with the same time last year.
Let’s take a look at some facts about smartphones that may surprise you.
According to U.S. e-commerce nearly $30 billion dollars or 11.4% of spending will be via tablets or smartphones.
ComScore says that mobile is accounting for 59% of the time that is spent on e-commerce.
The problem I’ve seen especially over the weekend is that most sites are not mobile ready.
This in turn creates a poor user experience that can reflect negatively on your business.
You need to face that facts that from social networking interactions to business transaction’s more and more people are embracing the mobile lifestyle.
Here are 8 fascinating facts about mobile devices and spending.
1) There are now about 5 billion mobile phone users in the world. That equates to 80% of the world’s population.
2) The United States accounts for about 91.4 million smartphone users.
3) That being said it is projected that smartphone users will increase by 1.82 billion this year!
4) Here’s something to tweet about: More android phones are being activated than babies being born (300,000 births per day).
When it comes to mobile apps more and more retailers are suggesting you download theirs.
5) On average each smartphone user run approximately 41 apps.
How connected to their phone are people?
6) Smartphone users on average check their phones about 150 times a day or every 6.5 minutes.
7) About 89% of smartphone users use their smartphones throughout the day. Let’s break that down. About 70 minutes are spent browsing the web with 127 minutes being used with other mobile apps and 168 minutes being used for television.
8) Currently smartphones are used mostly for gaming with 43% playing games on their mobile phone. With the screen being so small I can understand why people would start leaning more and more towards the tablet.
I have a friend who started downloading books on her iPhone. It wasn’t long before she had an iPad to enhance her reading experience.
We can’t leave out the time being spent on social networking sites which is 26%.
Who is using their smartphones? In terms of demographics 53% are male and 47% are female.
As we delve into the age demographic we see that smartphones are used more by those aged 25 – 34 (33%). The next age bracket is 18 – 24 and then 35 – 54. These age groups are tied at 21%. For those 13 – 17 that’s 18%. For those that are 55 and above the percentage is only 7%.
What all this should be telling you is that smartphone and tablet usage is on the rise.
It’s predicted that mobile internet usage will continue to increase by 89 billion in 2015.
As this usage increases so does payments being made via a mobile device.
This means that every business needs to take notice and update their business websites ensuring that they aren’t left behind.
What about mobile engagement?
I’ll delve into that in my next post.
What statistic surprised you the most?
Leave your thoughts and comments below.
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Be Savvy And Successful!
Toni Nelson – Creator of The M.I.N.E. System of Learning, Award winning Videographer and Photographer, Online Visibility Strategist, Author