One of the main things you want to do is bring traffic to your website.
Why? It’s the hub of your business. From your website you can blog and share your online voice.
From your website you can offer your products and services.
You are also able to share testimonials about your products and services. It’s like having free advertising because someone else is saying just how wonderful and productive it is to work with you!
We are going to start a series on how to get traffic to your website.
Let’s start with 7 ways to bring traffic to your website.
1) Business cards: this can be a cost effective way to make business contacts. After building a relationship with local business owners you can ask if you can leave your cards with them. Be sure to provide your own holder. You don’t want to have your business cards scattered about on the store owners counter. We are talking about bringing traffic to your site and your business card can do that if and only if you have your website on it. Believe it or not I received a business card the other day that did not have the person’s website on it. I looked on the front and back but no website! On my cards I have my initial contact information on the front and on the back I have my services such as video production etc.
2) Brochures: There are still reasons to have brochures. First it is is something you can physically put into a persons hand that gives your potential customers a chance to check out your products and services visually. Second if you are a photographer, videographer, bridal shop, florist, wedding planner etc. they can come in quite handy at a bridal show. Brides are given so much information at a bridal show. Giving them a great looking brochure with your website url on it invites them to look you up! If you give an estimate (carpet cleaning, window replacement, landscaping etc) this could be a great way to continue advertising long after you are gone.
3) Letterhead: There are times when you reach out to a business in the form of a letter. Don’t forget to place your website url there so that people have an option to look further into what it is you do and what you offer. Today people want to check a business out before purchasing. Having your website on your letter head enables them to do that.
4) Postcards: Postcards are a great way to use direct marketing. I know when I’ve sent out postcards for my videography and photography business I made sure they were larger than most (5×7) and they were bright, cheery and worthy of reading. This is the front of the card I used. On the back I have all my other pertinent information.
5) Workshop handouts: When you are leading an event be sure to give handouts that have your website information strategically placed on them. Make sure that long after the event people will look over that information and be directed to your website. You might think this is a no brainer but recently I was at a networking event where I was give a great hand out. The problem? No website url and the company name and website were totally different. Don’t make this mistake on your handouts!
6) Samples: Depending on the type of business you are in giving out free samples might be an option. I’ve seen this done quite often at a bridal show. One of the candy vendors gave you a bag of goodies and on that bag was their name and website. The bag was re-usable which meant you would be using it long after the candy was gone keeping that vendor at the top of your mind. Very savvy!
7) Your Vehicle: This is such a missed opportunity! If your an avid reader of my blog you’ve no doubt seen the video I created on using magnets for your vehicle. If not see the video here. For now I will only mention that you need to have a car magnet with your website on it. The video will go into more detail.
How else can you direct more traffic to your site? We’ll continue the discussion in another post.
Are you using any or all of these strategies to get traffic to your website?
Leave your thoughts and comments below.
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Be Savvy And Successful!
Toni Nelson- Creator and producer of The MINE System of Learning – video courses to help businesses communicate to connections. Full video production services, author