Recently I joined another blogging community on Facebook. What I noticed in this particular group was that many were just getting started with their blogs.
There are many requests for having people look at their site and give them help and suggestions.
Whether you are new to blogging or not this infographic will clear up some of the common mistakes being made.
Take a look:
How Often To Blog
Many of my clients ask me how often they should blog.
It’s easy to think that you need to blog every day but the fact is, you need to blog consistently. If you are going to post content 2-3 times per week than be consistent with that.
To help you keep on track make sure you download the editorial calendar plugin if you use wordpress.
I love the editorial calendar. If I get an idea I can jot it down. I can create my whole months worth of content using the editorial calendar.
Search Engine Optimization
When it comes to search engine optimization I would suggest you use SEO Squirrly. I have tried several other SEO plugins but the ease of use is amazing. It’s like having a step by step process for SEO.
That being said you want to write for your readers. Your content needs to be lively and informative. If it’s not you will not get repeat visitors to your site.
Share Your Content
Another plugin I use is Shareaholic. What I like about this particular plugin is that you can have people sharing your content easily. You can position the social share buttons where ever you like. I have mine at the end of the post so that when people read or scan through an article or post they can quickly share my content.
Once you’ve spent all this time writing and researching you need to start sharing what you’ve written.
As you will see above some recommend 20% writing 80% sharing. Others feel that a 50/50 split works.
Start split testing and see what you come up with.
Use Hootsuite and set up your posts to go out at different times of the day. See what happens. Do you get more engagement at different times of the day? Have you tried having your posts go out in the evening?
Blogging To Make Money
This is definitely something I hear all the time. People mistakenly think if they write it people will come and when they come you can make a lot of money.
Yes you can place advertisements on your blog or do affiliate marketing but you will still need to have a quality site and most importantly traffic!
Build Your List
Every business needs to build a list of email subscribers. I work with entrepreneurs and service based businesses all the time who feel this isn’t important.
Think of it this way. You have a great product you want to launch. Maybe you feel it can really change the world by solving a particular problem.
As you go through your checklist you feel everything is covered; website, branding, etc.
Now it’s time to launch. Who are you launching it to? Where are you going to start “advertising”?
When you build a list from the beginning you build a tribe! Once you have this tribe you can share your launch with them.
If you’ve been nurturing that list and sharing great content they will be more than willing to look at your new product.
Once you have this list you can make special offers for email list subscribers. You can offer free training and so much more.
Let your email subscribers know you appreciate them by telling them.
Make It Easy To Subscribe
There’s a lot of talk about using popups. Should you use them? It’s up to you but I believe they are worth trying. People are used to them and know they can click the little x if they don’t want to sign up.
[envoke_twitter_link]At the end of every blog post give people the opportunity to get on your list[/envoke_twitter_link]. Offer your free e-book, video course etc.
This is where knowing who your ideal customer/client comes in to play. What is it they need and want? How can you provide that for them in an easily digestible format?
Once you know that you can entice them to sign up.
Length Of Posts
It’s been said that people don’t have time to read long posts. That may be true for some but for others they are looking for detailed information. If you provide that for them they will come back for more.
Don’t think you have to write a 10 page article because that would be too long.
Think 300-400 words. You can always test out longer posts and see how well they do.
Mix It Up
Now is a good time to bring up using video when blogging. Some sites have 100% video others use a combination of the two.
I mix it up by using video, visuals (infographics) and written posts.
As an award winning Videographer/Photographer I know how important it is to capture people’s attention visually.
What I love about using video is that people can see who you are and what you do. It can help them decide whether they will work with you or not.
[envoke_twitter_link]Video is a great way to bring about brand awareness[/envoke_twitter_link] and it’s something I have my clients use as well as teach others to do.
[envoke_twitter_link]Blog posts with video attract 3 times more inbound links than text posts.[/envoke_twitter_link]
Did you know 90% of the information sent to the brain is through vision? That’s why using visuals is so important. One way to use visuals is to use quotes on images that people can share. [envoke_twitter_link]Using visuals is about creates memorable marketing.[/envoke_twitter_link]
Here are some interesting facts about visuals:
[envoke_twitter_link]People respond better to visual information than plain text[/envoke_twitter_link].
[envoke_twitter_link]Visual content drives engagement[/envoke_twitter_link]
[envoke_twitter_link]Blog posts with images get viewed 94% more often than those with text only.[/envoke_twitter_link]
[envoke_twitter_link]Visuals on your website can increase monthly unique visitors by up to 300%[/envoke_twitter_link]
Visual marketing is one of the ways I help clients create brand awareness.
What You Should Know
Only you can decide what your blog will be about. The one piece of advice I can give you is to be who you are not someone else.
There’s nothing wrong with looking at someone else and inspiring to be “like” them. For example many people look at Oprah and want to be “like” her. They will never be her.
Be who you are and share your knowledge and expertise in a way that reflects you and your personality.
It’s your writing style (personality) that will attract readers and have them become raving fans.
What mistakes do you feel you’ve made when blogging?
Leave your thoughts and comments below.
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Be Savvy and Successful!
Toni Nelson – Marketing and Branding Entraineur, Business Coach, Award winning Photographer/Videographer, Author, Speaker
P.S. Want to find out the 10 step process to grow your brand? Then fill out the form below. Oh, and I’ve even got a super cool branding e-course to help you continue your journey. Best of all it’s free when you fill out the form today:)