6 Ways To Sell Your Services
As a service based business you might be thinking you are not a born sales person so how can you market your services?
Part of the problem is with the word “selling”. People think negatively when they use that word.
The word probably conjures up memories of someone who was pushy in trying to sell you their products. I think we’ve all experienced that type of person.
We’re going to change that around.
What I’d like you to do is think differently when it comes to the definition of selling. When you do it will totally change things for you.
Selling to you will now mean… offering a solution to someone’s problem. When you come from a place of helping it really does become a game changer
Your attitude and approach becomes totally different. It’s not scary talking to someone about your products or services.
You obviously love the business you are in or else you wouldn’t be working so hard to make it a success. Am I right?
The key to being a “born sales person” is to enjoy what you are doing. Enjoy sharing what you have to offer. The desire to help people solve their problem should shine through in your marketing message.
Your message shouldn’t scream buy me! It should scream I have the solution!
The best thing you can do for yourself is come to realization that you will have to “sell” your services. This includes having the right mindset
When I work with my coaching clients I find many times they create products or offer services all without asking people if that’s what they want or need. That creates a vicious cycle. Now they feel they have to work harder to “sell”.
Let’s discuss 6 ways to help your sell your services.
1) Confidence You need to have confidence in the service you are providing. Do you believe it can truly help people? Do you believe it can make their live easier or better? Great!
Show people that’s how you feel by they way you communicate your message.
2) Ask Ask them in an email, newsletter, networking events or while you have them on the phone.
3) Listen When they answer your question listen. You could spend all the money in the world trying to find out what your potential customers need but the best way to do this is to ask and then listen. They will tell you what you need to know.
4) Your P Factor (personality) comes into play with your “selling” process. You need to be enthusiastic and have that come through in your conversations whether they are standing in front of you or you are communicating with them on video.
Let people see and hear the passion in your voice.
In my latest book: The Secret Equation To Attracting More Clients I talk about your P Factor and how utilizing it in the proper way will make you stand out from the competition.
I’ve had many people ask me “what I do” and when I talk about my how I work with service based businesses providing coaching and educational programs they say, “We can see you really love what you do.” When they see that it makes them continue the conversation with me. They want to know exactly what I have to offer
Imagine doing what you love and then sharing it with other people.
That’s exactly what you are doing.
5) Motivation You need to be motivated to take the proper steps to reach your customers. When you are motivated you constantly look for opportunities to share your message.
6) Set goals for yourself You first goal is to look differently at the selling process. Get clarity on how you will present your services Make it your goal to go one step further to help your potential clients.
I want you to understand that the way you approach people has a lot to do with the way you will be received.
I’ll never forget being at a networking event where this person kept trying to sell me his product. Every time I turned around there he was. At one point someone said, “Oh I see you’ve met so and so”. To be clear that wasn’t a good thing
Don’t be that person who hovers as if to say you are desperate to make a sale.
A successful sales person knows how to approach people and not only ask the right questions but read the signs people are giving them. If a person has there eyes every place but on you during a conversation they are not interested. They are looking for a quick escape. Gracefully bow out. Seek out someone else.
If you work on these 6 areas you will be on your way to being a “born sales person”.
Now it’s my turn to ask. What is one problem you have that you wish you could get help with?
Toni Nelson – P Factor Expert
P.S. Looking for ways to network effectively? Click the image below for your Free Guide On Networking to get results.