Social media is not only for personal relationships but also for business marketing.
You’d be surprised at the number of business owners I talk to who are reluctant to start using Facebook let alone Twitter and LinkedIn.
Over time, however, they begin to see that they can no longer hold off diving in.
Before you begin though, you need a plan.
If you’ve ever created a profile on a social media site, it seems easy at first. Just fill in a few blanks, add your friends, decide who you want to follow and the rest is history, right? Wrong. Social media marketing is much more than that. But as I’ve said before it can definitely be rewarding.
As with anything you will get out of it what you put into it. The more time and effort spent the more your return on investment.
What can Social Media Marketing do for you?
As I mentioned earlier even with all the data out there some businesses who have not taken advantage of social media to the fullest.
For those who have been using social media, but without a plan, the results have been less than they had hoped. Lack of planning is to blame not social media.
That’s why I want to take some time and share some of the benefits of developing a marketing strategy, a plan that incorporates social media platforms.
#1 It’s Free
Small businesses can become active without a large outlay of money. However, expanding into the social media arena will require time and planning.
#2 Why Use It
Simply said, It’s popular. Millions of people utilize social media for making business connections, buying products and services, reading reviews and sharing just about everything. You are sure to find your target audience on social media.
#3 Word of Mouth
It gets the word out about you. Many people use more than one platform. You can reach them on one and gain the benefit of their sharing your business with their social network on another.
It fosters two-way communication. With social media, you can experience real-time communication with your customers. If they have a complaint or a suggestion or an issue, you can answer it right away.
#5 Brand Recognition
It introduces people to your business. In an informal atmosphere, readers can learn all about you and your business. It is a chance to solidify your brand to the public. It’s a way to put a human face to your business.
Social media is everywhere. It’s a great way to stay connected with your prospects, customers etc. It’s also a great way for people to reach out to you as well.
Post pictures from your phone of completed projects, buying trips and other relevant events that would interest your customers.
I could go on and on with the list of benefits for using but now that you see how important it is start creating a plan.
If you need me to help you set up a plan and or post for you on a daily basis fill out the form below.