I read a HubSpot article that said it’s not that we hate advertising its that we hate bad advertising. That’s the same thing when it comes to video.
We don’t hate watching videos we hate watching bad ones.ategies.
As an award-winning videographer, I know there are key elements you need to have in order to get the maximum benefits from your video marketing strategy.
With over 300 hours of video uploaded every minute to YouTube, your business video has to stand out from the competition.
How do you accomplish this?
I’ll start with 5 key tips
First – start with content that is valuable. Make it worth the time to watch it. That means you have to know what your target audience is looking for and then create it.
Second – Decide how you will deliver your message. A face to face video? A tutorial video?
Third – script your video. For instance, you don’t want to be saying umm, oops etc. Write down what you will say and then practice, practice, practice. Make it conversational.
Fourth – you need quality audio. People don’t want to strain to hear what you are saying or hear a loud humming noise. They also don’t want to hear loud popping noises as you are speaking.
Fifth if you are going to be doing a face to face video lighting is also crucial. No one wants to look at a dark or orange image.
I’ve had many people send me video emails wanting me to purchase their product and service with this type of video. My feeling is, if they can’t take the time to create a great looking presentation video why would I think they’d take care of me as a customer?
We could go further in depth with these points but for now, consider the main points as you plan your videos.
Keep in mind your video may be the first impression of you or your company that a person has. First impressions matter. You can never make another FIRST impression so be very careful!
People will judge you or your business based on the quality of your video.
That’s how important it is.
As an award-winning videographer, my goal is to make sure that from what you are wearing, what you are saying to optimizing your videos that your business projects the right image and gets maximum exposure.
Whether it’s video, posting to social media, etc. fill out the form below and let me know what you need help with.