The stakes are higher than ever for brands to create content that can break through the noise.
Here are 5 simple steps you can use to engage consumers.
It’s so important that you prepare your design so that it shows up correctly on all screens.
As attention spans become less and less 59% would rather engage with content that’s visually appealing vs simple.
65% ranked display as most important when it comes to viewing content in their personal life.
54% listed overall good design, such as appealing layout and photography as important.
Nearly 9 out of 10 would switch device or stop viewing when encountering content that fails to meet their expectations.
[envoke_twitter_link]67% would stop engaging if content is too long[/envoke_twitter_link]
79% would do the same if the content doesn’t display well on their device.
How interesting that [envoke_twitter_link]70% agree that humor makes companies more reliable.[/envoke_twitter_link]
[envoke_twitter_link]14% rated company created content as entertaining.[/envoke_twitter_link]
29% Believe that entertaining content is more important than content that is accurate.
People (65%) are most likely to share content when it comes from a source they are close to.
75% of consumers are willing to share at least one piece of content information to improve content recommendations from brands.
40% feel companies can do something to ease their concerns
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Be Savvy and Successful!
Toni Nelson – Marketing Brand Strategist, Award winning Videographer/Photographer
Find out how to build your brand authority by downloading my Brand Authority Toolkit