Thinking of starting a business?
There are so many things we can learn from every aspect of our lives that can apply to starting a business or growing a business.
This past weekend I watched a Hallmark Movie called “So You Said Yes”.
There were so many valuable lessons to be learned from this movie that directly impact how you will start or grow your business.
In case you didn’t see it here’s the plot:
A woman in her 50’s (Claire) has been the owner of a traditional bridal salon in town for many years. Her business is thriving.
A young women (Annabelle) in her 30’s is starting a business as a vintage bridal salon. Her store is going to be right across the street from Claire’s.
Of course there is a love interest but here’s what I want you to take away from this movie.
As I mentioned Claire’s bridal salon was in business for many years. The problem was that she wasn’t working on ways to communicate with her brides. For her it was business as usual. Her assistant kept trying to move her into using social media but he kept meeting with resistance.
Annabelle on the other hand was active on social media. As a matter of fact she had 775 Facebook likes and Claire had 35.
In the movie a bride came into Annabelle’s store and mentioned she couldn’t wait to meet her because she had been following her on her blog and loved what she read.
When Claire’s assistant mentioned blogging Claire wouldn’t say the word right let alone consider doing it.
There’s no doubt Claire had a lot of wisdom and a beautiful selection of wedding dresses but the world is changing and she needs to change as well.
How does this apply to you starting a business or growing a business?
1) You need to keep your business fresh and modern. That might mean you need a new website theme that’s more user friendly. It’s not about you it’s about your ideal customer/client. How can you make their experience on your website more engaging?
2) Get active on social media. I know you might be thinking, “Toni I am active on social media!” But are you being consistent? Do you post regularly on Facebook, LinkedIn, Twitter and Google+? There are many automated ways to save you time in doing this. For example you can try Hootsuite. Get a free account and start posting to your social networking sites on a regular basis.
3) Blog. Whether you are starting a business or want to grow your business this is a key strategy you can’t ignore. It’s one of the strategies I help my coaching clients implement right away. When I say blogging I’m not talking about what you ate for dinner but talk about things that can benefit your readers. For example Annabelle’s blog was probably full of vintage wedding dress photos. Maybe she gave some wedding planning tips and shared her feelings on different types of weddings. This would give her readers the ability to get to know who she was and why she did what she did without her coming right out and saying “buy from my store.” Your blog can do the same thing. In my book The Secret Equation to Attracting More Clients: Marketing + P Factor + Video = $$$$ I talk about using your unique personality to market your business. Your blog is the perfect place to do this.
Check out 9 Reasons You Should Be Blogging on my marketing website. This will have you thinking differently when it comes to blogging.
4) Annabelle knew who her ideal clients were. They were brides who wanted vintage gowns. Annabelle provided that plus she even used marketing techniques to bring people in. One of those marketing techniques was a free mini massage on Monday’s. Brilliant! What bride isn’t stressed out and could use a mini massage? She was very tuned into her clients. How do you get tuned into your customers/clients? You need to know who you are marketing to. Who are your ideal clients? How can you serve them best? When you get laser focused like Annabelle you’ll have your ideal clients seeking you out because everything you say and do is as if you are speaking to them and only them. Understand that your ideal client isn’t “everyone”. If you need help in getting your client persona created contact me for a strategy session. Getting clear on this one point can make all the difference in the world.
These are the key tips for starting a business or growing a business that stood out in my mind right away.
Whether you are starting a business or growing your business look for cues in all aspects of your life to see how you can use these lessons to start a business or grow a business.
Did you see the movie? If so, what points can you now think of that apply to your business?
Leave your thoughts and comments below.
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Be Savvy and Successful!
Toni Nelson – Business Coach, Visual, Video and Content Marketing
P.S. Want some help with defining your target audience? Click the visual below for my free Target Audience Workbook: