As an entrepreneur or service based business you might hear people talking abut their building their “online presence.” How do you grow your online presence? You create brand awareness.
Your ideal customers/clients are out there and you have to let them know you exist!
One of the ways to create brand awareness is by blogging.
Remember, your goal is not only to provide valuable content to your readers but also have them join your email list.
When people join your list it gives you the opportunity to get to know how you can better serve them. It’s continuing to build the all important know, like and trust factor
Here are 4 tips on what you can blog about to attract your audience.
Blogging is a great way to keep customers up to date on news, products, opinions, or just about anything. For example let’s say you have some new software or special going on. You can write a great article and sprinkle in that you are having some kind of special or make a breaking news announcement. This is a great way to grow your brand awareness.
A great way to grow brand authority is by interviewing others. This can help establish you as an expert and as a facilitator. Interviewing people is an art. Your goal is to draw out information from individuals and share the knowledge they have which will in turn will benefit your audience.
This method for creating brand awareness can go two ways. If you’ve written a book, writing blog posts related to your book is a great way to bring about brand awareness whether it’s been released or not. As a matter of fact you should be blogging about your book as you are writing.
You can also write a review on a book you’ve read. Let your readers know your opinion. Would you recommend it? if so, why? People will purchase based on your recommendation so always be honest with your reviews.
Did you know that blogging for brand awareness means networking? As you visit other blogs in your industry and leave meaningful comments you are networking. As a matter of fact by commenting on blog posts by influencers you are capturing their attention.
This is especially true when your comments ad value to their readers. It’s never enough to simply say, “great post.”
You not only get noticed by the person who owns the blog but you capture the attention of others who have commented as well.
Blogging is an excellent strategy to grow brand awareness.
As a matter of fact I’ve been creating some quick tip videos abut creating brand awareness by blogging. Why not sign up for my email list and I’ll notify you when I start sharing those.
Are you blogging? If not is there something you need help with?
Hit reply and let me know.
Looking to grow you brand? Then join me in The Secrets To Marketing Success Group.