It’s clear that video can be used in a variety of ways to advertise your business.
When used properly video can help you sell books and programs, but it can also help people to see your skills.
This brings me to the topic of video and your business.
Many people make the mistake of just picking up their cell phone and recording a video. Then they wonder why they haven’t gotten any responses from it.
At this point, I’m not going to go into “how to make your video” i.e. quality, lighting, etc. First I want you to realize you need to have a clear plan before you even think of standing in front of a camera.
Let’s talk about the 4 steps you need to take before using video in your business.
Step number 1: You need to have a clear plan. Is your message meant to inspire people? Give business tips? Showcase your speaking ability? Set up a “system.”
Step number 2: Who needs that message? Define your target audience.
Step number 3: Now that you know who your target audience is, script your video. Decide what you will say and how you will say it.
Step number 4: Practice, practice, practice your script. What you are saying has to sound authentic and flow freely. Practice in front of the mirror. In front of friends. Make what you are saying second nature.
You need to get comfortable with these 4 four steps before you put yourself in front of the camera and hit record.
If you do these first 4 steps, you will find creating videos will be more relaxing and more beneficial to those you are trying to reach.
If you have a video question let me know:)
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Be Savvy And Successful!
Toni Nelson – Award winning Videographer, Creator, and Producer of The MINE System of Learning – video courses designed to help entrepreneurs and small businesses learn valuable skills so they can stand out from the competition, attract more clients and gain visibility on multiple platforms.