The success of your business depends on the way you present your company to the world. People do judge a book by it’s cover and people judge a business based on their promotional products.
There’s no question, giving away free reports is a great email list building strategy. Not only has it stood the test of time, but also outlived many online marketing fads.
I don’t know about you but at times I’ve received an e-book or special report that is so unprofessional that I wouldn’t even consider doing business with that individual.
Your reports, e-books, newsletters etc need to look professional and worthy of being read. So how can you accomplish this?
With just 4 simple steps, you can turn your free report into something that not only helps you build your email list, but actually converts readers into buyers at the same time.
Here they are:
1. Add more calls to action
It sounds obvious, but it’s often overlooked. The more times you ask for the sale, inside your free report, the more chance you’ll have of gaining a new client.
Don’t just wait until the final paragraph, but insert links all the way though, and even include some big graphics or “interlude” pages that start raising the awareness of your product. The more times people see the offer, the more they will warm to the offer, and the more likely they will click the link and buy.
Your call to action could be “Call me!”
2. Include case studies, facts and other proof
Does your product have testimonials, case studies or other proof that you can mention? If so, dedicate a few pages of your free report to these proof elements.
Make it interesting with real life case studies with real stories, and people will actually enjoy reading your “disguised” sales pitch. Make sure you have links to your product after each review, case study or testimonial that you include in your report, for maximum click thru rates.
3. Offer a reader’s only coupon/discount
Your readers have taken the plunge and put their time and trust into you. Now it’s time to reward them, but not just with free content. Give them a special discount for your product, as a thank you for reading your report. Watch sales skyrocket as they get a private deal that the general public cannot get.
4. Make your report readable and not boring
One of the most overlooked and undervalued aspects of marketing is design. Design plays a huge part in how people perceive you, and how they respond to you. Poorly designed content not only loses people’s attention, but it also conveys a sense of mistrust.
After all, if you don’t present your content in a fun, readable and appealing way, then maybe your main product will be a chore to consume too. It’s like the restaurant with broken windows, or the car dealers with dirty cars in the lot.
First impressions count. Being able to read and consume your content counts too. The best content in the world can be ignored and even appear untrustworthy when it’s not presented in a professional way. You don’t want to put people to sleep with your reports, ebooks etc. do you?
The first 3 tips above should be easy to put into action today. However, the final tip about design is where a lot of people get caught up.
As an award winning photographer & videographer I have spent thousands of dollars on expensive software. Whether you are just starting out or have been in business for years you don’t want to lay out the money for these expensve programs let alone take the time to master them. Now you don’t have to because what I want to share with you will save you time money and make your business look even more professional!
It’s an amazing, web based tool for designing your entire eBooks inside and out, reports, newsletters at the push of a button (… yes, it really IS push button stuff.) If you get chance, check it out. It’s much faster, cheaper and easier than the usual download software, that’s for sure.
I’ve started using this for my special reports and will use it for my Kindle Books which is one of the main reasons I purchased this product.
Click on the link above ( or here) so you can see for yourself just how awesome this product is.
Oh, and once you’ve created your product let me know so I can see it!
Toni Nelson – Author, Award Winning Photographer, Award Winning Videographer, Online Video Visibility Strategist.