How to create a viral event
If you’ve ever heard people talking about video you know one of the things mentioned is having the video go viral.
It’s as if having it go viral is the Holy Grail.
While it’s wonderful to have a video go viral that doesn’t necessarily mean it will bring you business. Will people know about you? Yes. Will they “hire” you? That remains the question.
Sometimes people who have had videos go viral are not in business at all. They receive many “likes” and “shares” but at some point in time people forget and move on.
There is another way to look at going viral and that is viral events.
Events can spread virally because they are educational and or informative.
Viral actually means: “involving the rapid spread of information about a product or service by viral marketing techniques.
The bottom line is to have an event go viral people have to share it. If people don’t share it then no one will find out about it.
How can you “try” and make an event go viral?
Let’s talk about 3 ways to make an event go viral.
1) There has to be a connection with your community. Something that makes them “like” your event and want to share it on their social media platforms.
In order to go viral it has to be focused on one specific community.
Let’s say you are giving an online workshop for free on list building. People are going to have to feel like they want to share your event with their friends, community, colleagues etc.
They need to feel they are in it with you and that together you will accomplish whatever the goal is. That will make them naturally want to spread the event.
2) The event has to be shareable. For example you can have a workshop/webinar that is initially live. After that live event you need to be able to share it with those who were not able to attend.
You need to let others know the recording of the event is available so they can share it.
The more people that share your webinar/workshop the more chances you have for your event to go viral.
It should be your goal to encourage people to share it.
3) It must be valuable and solve a unique problem.
People are always looking for solutions to problems.
If you event is based around a specific problem make sure people know that.
Tell them you are going to share ways to solve that problem on your webinar/workshop.
If you can prove that you have a solution to the problem what will happen?
People will naturally want to spread the word about your event.
If people feel you not only delivered on your “promise” to provide a solution but went above and beyond they will feel compelled to share it with others.
When an event goes viral it means two things.
First your event content was worthy of being shared and second you will have others propelling your visibility by the fact that they are sharing it.
The bottom line is you can’t “force” people to share it to make a video or workshop go viral but if you follow these three rules then you have a chance of going viral (being shared by many).
Have you ever had an event go viral?
Leave your thoughts and comments below.
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Be Savvy And Successful!