By now you’ve probably heard the buzz about Instagram.
You might have been like me, basically ignoring this social media platform.
After watching more episodes of Shark Tank than I can count where the entrepreneurs said they launched or grew their business using Instagram, I decided it was time to devote more time to the platform.
Let me say this: I have never had this much engagement on Facebook, LinkedIn, Twitter or anywhere else.
I have gotten more likes, shares and comments with a lot less people than on my Facebook and Twitter accounts.
What I’ve also noticed is that yes, businesses are making sales using Instagram.
How might you be able to cash in on Instagram? Check out this infographic:
First and foremost you have to set up your Instagram account. You also need to know your goal for using the platform. Is it to get more clicks to your website? Have people opt-in for something?
Follow these three steps:
1) Know your customers/clients. What type of content will get their attention. This will help you find and attract the right followers.
2) Post targeted content – For example I post about three times per day. Two images are inspirational quotes the other is a business tip. For the business tip post I elaborate more on the topic. It’s like a micro blog post. Of course I make sure all images are visually appealing so it stops users in their tracks.
3) Hashtags – This is what I was missing when I first started using Instagram years ago. I had posted several images and got no response. Once I understood the power of hashtags, I began to get more and more followers and engagement. It was like flipping a switch.
As with any platform in order to get engagement you have to be proactive.
Here’s a list of things you need to do to have sales on Instagram:
1) Strong Image
2) Call to action
3) Direct link in bio
4) Landing Page
5) Consistent images and details
6) Buy Now Button
Of course there’s a lot more to learn about Instagram and I’ll share that in future posts. For now why not download 8 free images you can use to post not only on Instagram but on all your other social media sites? Fill out the form below:)
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Be Savvy and Successful!
Toni Nelson – Marketing and Branding Entraineur, Award winning Photographer/Videographer