3 Reasons You Need A Website
It never ceases to amaze me when I meet business owners who feel they don’t need a website all they need is Facebook.
When I was getting my hair trimmed today I started talking to my hair stylist. She has one of the girls who works for her doing her website.
Sounds like a plan however there were some disturbing things said by this employee. The site she made for the salon owner is just a one-page site with the hours of the salon. Any photos they have are on Facebook. She was very proud of the fact that she has created a QR code directing people to the Facebook fan page of the salon. I have to applaud her using QR codes because they can be extremely helpful. As a matter of fact I have a video all about your business using QR codes.
I’m really passionate about helping people make their first online impression a good one so when she told be about the one page I couldn’t help but speak up. You see your website is the door to your online store.
1) It’s where people can be welcomed and invited in. It’s more personable. Would you like credit to given to someone else for a party that you planned and spent hours on. Well in a way that’s what your doing when you send people to your Fanpage. Many times the “credit” goes to Facebook because people don’t see your hard work but they do see the ads for others and can be drawn away to your competition.
For many years I’ve been creating websites for my businesses and a few select clients. When I had several wedding websites online I paid time and again to gain valuable information on how I could improve them. All the information and training I received from them has enabled me to take control of my business. Specifically my website.
As I tried to share some information with this employee I was met with “I’m going to school to create websites”. My reply was “I create websites for a living”. Here’s what I mean. If my website doesn’t work properly I’m not going to be able to create a community. My community is going to engage with me, hire me. As for my clients, If their sites don’t work properly they won’t be able to increase their profits either. My knowledge and experience has proved that to be true time and again.
What I really wanted to impress on the owner of the salon and her employee was that Facebook was not where they should be focusing ALL their time and attention.
As I’m sure you know your fans are not seeing you on their newsfeed like they used to. Understandably Facebook is a business and they want to start receiving an income. That’s one of the reason why you can “promote” your posts. Facebook wants to generate an income from these ads.
So what happens when you direct people to your Fanpage. Chances are you are telling them to “like” the page in the hopes that they will receive your page updates. This can be dangerous because as I mentioned Facebook is only allowing a limited amount of exposure for your business on peoples newsfeed.
What would make more sense and be more profitable is to have people directed to your website first. Have them sign up to be notified when you have “specials”. Everyone likes a sale.
You know what happens now? You have their email address and can start communicating with them on a regular basis.
When they come to Facebook and like your page you don’t know their email address and since they may not see your “specials” how do you tell them about it?
If you have them contact you via your website that’s when you can ask them to visit your Fanpage.
2) What you need to realizes is that you “own” your website. You don’t own Facebook or the comments people make. In other words if Facebook should decide to shut down your page for whatever reason you have no clue as to who was there and what they said. If however you have people make comments on your blog then they are there as long as you like.
3) Another consideration is that many people are leaving Facebook or at least not checking in as often as they used to. That means even less visibility for your business.
When a search is done for your business you are more likely to show up than just a Fanpage unless they know your business name specifically.
Let’s say you are a salon and you do show up on page one of Google but way down at the bottom. That’s better than page two however statistics show people generally don’t look past the third website.
Your website can be optimized for the proper keywords so you do show up. Your website when done properly can help your clients get an idea as to who you are and what you do.
Your website is your hub. From your website you can branch out.
Focus your time and attention on your website first. From your website you can start to show your personality and style. Without that you are less likely to stand out from the competition.
Where do you focus more of your time and attention? On Facebook or your website?
What do you feel about this statement, “You can’t control Facebook but Facebook can control you.”
Pretty powerful, right?
Want to create a client attracting website?
Check out my website planner.
Click on the image below.