Everyone wants to grow their business (brand awareness). When done correctly this will help your business flourish.
In this infographic you will see 19 paths you can follow to grow your brand.
You’ve probably heard this term before. People say video went viral. A photo went viral. That means people were sharing that video, photo, post etc growing your brand awareness. You aren’t doing the sharing. Other people are.
Many times people will look to replicate what’s gone viral only to find it doesn’t work. Why not? You have to have other people sharing whatever it is with others.
If you don’t have that happening you content is not going to go “viral.”
Content marketing is about creating useful, helpful content that attracts your ideal audience.
You can share content in the form of articles, blog posts, videos, infographics.
I’m surprised that there are so many companies that don’t know how to communicate with their email subscribers.
The goal of your emails is to build trust and a connection with those on your list.
One of the ways you do that is by sharing amazing content with them.
Many times when you do make an offer it’s at a “special” price. That’s one of the perks for being on your list.
Your emails are not all about selling they are about building a business relationships.
Remember the people on your list are real people with real problems.
How can you help them solve those problems?
You need to approach growing your brand by visiting other blogs. Think networking. That’s what you are doing when you find useful blogs and then comment on them.
This helps you to “meet” the owner of the blog who might want to find out more about you. It also opens you up to “meeting” other people on these blogs. You see when you post comments on the blog of others you get to also have a link back to your site which in enables others to click over and see what your site is all about.
Having your own army of affiliates will help your build your brand. Your affiliates will put your products and services in front of their customers. It’s one of the best strategies to implement since you are able to reach an audience that you might not otherwise have been able to reach.
There are a number of ways to use advertising to grow brand awareness. You can use Facebook or Twitter ads. You can also pay to advertise using Google or Bing.
I like to think of your videos as a way to advertise your brand.
In other words you create great video tips and share them on YouTube, Facebook, LinkedIn, Twitter, Google+ and any other social networking site.
Best of all this type of “advertising” is free!
Build A Tribe
Ultimately your goal is to build your own community. One where people love what you have to say and are more than willing to share your information with others. These people become brand ambassadors.
None of this can happen if you don’t first learn how to build your list.
Not sure how to do that correctly? Take my free video course: Build A List-Build A Tribe
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Be Savvy and Successful!
Toni Nelson – Marketing Brand Strategist, Award winning Videographer/Photographer