12 Creative Ways To Market Your Book
When I wrote my first book 2013: Sexy, Savvy, and Successful – A Woman’s Guide On How To Start A Business, Gain Financial Freedom, and Buy More Shoes! I started blogging about it. I wanted people to anticipate it’s being published.
I followed the same process as I was writing my latest book: The Secret Equation To Attracting More Clients – Marketing + P Factor + Video = $$$$
Many people think the time to start marketing their book is after it’s published. That couldn’t be further from the truth.
You need to start marketing your book from the moment you start writing it. Let people know the topic of your book.
Share with them little snippets here and there to entice them to come back to your blog for more.
Let’s say you didn’t do that and now you’re sitting there wondering what to do next.
1) Start sharing the fact that your book is published by announcing it on Google+, Facebook, Twitter, LinkedIn and other social networking sites. This has to be an ongoing process. Don’t expect to make your announcement and have people flocking to buy your book. You need to remind them.
2) Blog about your writing process. Mention how you are finding the time to write your book. Give tips for other writers. If you have characters in your book start introducing them in various blog posts. The more you mention them the more real they become. People start connecting with them and want to know the details. This can, in turn, lead to book sales.
3) Find radio shows that interview authors. There are a variety of places to do this. You can go to Blog Talk Radio and find shows that cater to authors.
4) Sign up for HARO. Look for opportunities be interviewed by reporters. Why would they want to interview you? They are constantly looking for sources for their stories.
5) Reach out to other bloggers. If you’ve made friends with other bloggers ask them if you could do a guest post about your book. Many times bloggers are looking for high-quality content and you can provide that for them. You have a 50-50 chance they will say yes. This helps you reach an entirely different audience.
6) Go to BlogWorld. Attending this event provides you with opportunities to meet other influential bloggers. Of course, this means you have to be brave and introduce yourself. Don’t worry they won’t bite! Here’s a big tip. Before the event look up these bloggers. Visit their sites and see what you find most interesting. When you meet them mention what you like best about their site. They will be impressed and more willing to talk to you because you are a follower of theirs.
7) Get a booth at a networking event. Have you ever been to a networking event where the only thing people had to offer were pens, pads, and brochures? Just imagine how different your table would be! You can set up your table displaying your books and even offer to sign copies people purchase. I’m always tickled when people ask me to sign their copy.
Having a booth at an event gives you a wider range of visibility. Don’t feel discouraged if you don’t sell many books. The point is you were able to meet and greet other people exposing them to your awesomeness!
8) Speaking. This is my favorite way to promote my books and courses. Get in touch with event planners. One of the best places I can direct your to is meetup.com Put in a search for your industry and see what comes up. There are a variety of group organizers that would love to have you give a presentation to their attendees.
9) Press Releases. Start finding out where you can put a press release for your book. Don’t stop at one site. Research as many places as possible to have your press release published. You never know who will read that release.
10) Consignment Shops. These shops are extremely popular. No one said you have to offer your book for less than you want. Ask the owner if they’d be willing to try at least two of your books. If it’s a book that focusing on a topic of interest to their shoppers you could wind up selling quite a few books!
11) Your Purse. Make sure at all times you have a book with you. You might be amazed at the conversations you can start and then show off your book! That means you need to be prepared.
I always carry a supply of my books with me just in case.
12) Hire a publicist. What I have found is that many authors don’t take advantage of this for a couple of reasons. First, there can be a hefty cost involved. Second, they don’t know if the investment will pay off so they shy way from it.
Why not talk to a publicist and see what packages they have to offer before you discard this option.
These are just 12 ways to market your book. The more I write the more places I think of which is good for you and me!
You’ve taken the time to write your book now it’s time to be proactive and market it. You are the best person to do that. After all, it’s your book written from your own words. Let people hear your excitement and see your enthusiasm. It can be contagious!
What ways have you used to market your book?
Leave your thoughts and comments below.
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Be Savvy and Successful!
Toni Nelson – Build Authority Expert, Writer, Award winning Videographer and Photographer, Author, Speaker, Mentor
P.S. Would you like to write your first book? Fill in the form below and gain access to my 5 Day Writing Crash Course.